Privacy Policy

Privacy Policy

Last Updated: November 22, 2024

We are pleased that you have elected to visit the Momofuku website (referred to herein as the “Website” or the “Site”), which includes our mobile website and is operated by, or on behalf of, Momo Holdings, LLC. (“Holdings”), MomoIP, LLC (“MomoIP”) and Holdings’ and MomoIP’s and  affiliated entities, including but not limited to Momo Orchard Holdings, Inc. (Holdings, MomoIP and their affiliated entities, collectively, “Momofuku”, “us” and “we”).

This Privacy Policy describes the types of personal information we collect about individuals through our Website, mobile apps, and any online service owned or operated by us or one of our third-party service providers on our behalf (collectively, the “Services”), how we may use the information, with whom we may share it, and the choices available regarding our use of the information. This Privacy Policy does not govern personal information collected from any other source or in any other manner, such as personal information provided in connection with dining at one of our restaurants or booking an event at one of our restaurants. 

How we use the information we obtain

We use your Personal Information as needed to fulfill our contractual obligation to provide you with the products and services you request, to deliver products ordered (including, but not limited to, transportation and customs clearance through related third party service providers); and to manage career opportunities with Momofuku.

We also use your Personal Information for other reasons, when we have a legitimate basis to do so, including to support the following functions and activities:

• Establishing and managing your account;

• Communicating with you about your account or transactions and sending you information about features and enhancements;

• Processing claims in connection with our products and services, and keeping you informed about the status of your order;

• Posting your product reviews and managing our reviews program;

• Improving and customizing your experience with the Services, including providing recommendations based on your preferences and customization;

• Identifying and authenticating you so you may use the Services;

• Marketing our products to you and providing you with promotions, including special deals, coupons, discounts and chances to win contests;

• Communicating with you about, and administering your participation in, contests, sweepstakes or surveys;

• Responding to your requests and inquiries and providing customer support, such as through chatbot or other customer support tools;

• Operating, evaluating and improving our business (including developing new services; enhancing and improving our Services; managing our communications; analyzing our user base and Services; performing data analytics and market research; and performing accounting, auditing and other internal functions);

• Protecting against, identifying and preventing fraud and other criminal activity, claims and other liabilities;

• Complying with and enforcing applicable legal requirements and our policies, including this Privacy Policy and Momofuku’s Terms of Use  and

• Communicating with you about changes to our policies.

In addition, we may use your Personal Information to send you marketing and advertising materials, such as newsletters, emails, SMS, push notifications and in-app notifications about our products, services, sales and special offers if you sign up to receive them and have not opted out.

We may combine information we obtain about you through various means for the purposes described above. We also may use the Personal Information we obtain in other ways for which we provide specific notice at the time of collection or otherwise with your consent.

Automated collection of data

When you use our Services or open our emails, we may obtain certain information about you by automated means, such as browser cookies, Flash cookies, local storage, web beacons, device identifiers, server logs and other technologies. The information we obtain in this manner may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our Services (such as the web pages you visit, links you click and features you use), the pages that led or referred you to our Services, dates and times of access to our Services, and other information about your use of our Services. We also may receive your device’s geolocation and other information related to your location through GPS, Bluetooth, WiFi signals and other technologies for certain purposes listed above, such as to provide you with our Services. Your device may provide you with a notification when the Services attempt to collect your precise geolocation.

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Cookies may be set either directly by the website a user is visiting (“first-party cookies”), or by a domain other than the website the user is visiting (“third-party cookies”). A “Flash cookie,” also known as a local shared object, functions like a web cookie to personalize a user’s experience on sites that use Adobe Flash Player. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons in emails to help us track response rates, identify when our emails are accessed or forwarded, and for other purposes listed above.

You can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Flash cookies typically cannot be controlled, deleted or disabled through your browser settings and instead must be managed through your Adobe Flash Player settings. To manage Flash cookies, which we may use on our website from time to time, you can go to the Adobe Flash Player Support page available here. 

In addition, your mobile device settings may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means with app developers and operators such as us. 

Our Services are not designed to respond to “do not track” signals received from browsers. Please note that without cookies or other automated tools we use to collect this type of data, you may not be able to use all the features of our Services.